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Funnels on the Fly in Google Analytics

So there you are – you’re all ready to put more oil in your car, or maybe you’re trying to fill your sugar jar. Maybe you’re all set to do some ironing, but you need to put some water in the iron....

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Updates to AdWords Search Funnels Reports

One of my biggest complaints about Google AdWords and Google Analytics has always been the oversimplified attribution models they use. Last touch attribution sucks. It completely ignores upper funnel...

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